May 26, 2017

Developing better products by understanding Jobs-to-be-done

11:00  -  12:15

Jobs to be Done (JTBD) is an interview technique and way of thinking for revealing deeper insights into why people choose a product or service. Using JTBD helps us to avoid building stuff that no-one wants. It is a way to better understand what a product or service really needs to do. WHY THIS MATTERS […]

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The Curiosity Carousel

14:30  -  15:15

Does the idea of “play” intrigue you? Do you wish you could play more instead of just eat-work-sleep-repeat? Or perhaps you feel you need permission to play? Then join us on a mini play adventure! Based on the initial findings of my play research, what adults need and want most are: 1) reassurance that play […]

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